Panera Bread Fights Hunger
Panera Bread Fights Hunger
2/11/2011
For more information, contact:
Courtney Rocchio, (317) 966-5588
Indianapolis-area Panera Bread helps in fight against hunger
Every Soup in a Bread Bowl sold will provide funds for Gleaners Food Bank
INDIANAPOLIS, IN – February 10, 2011— Join the fight against hunger relief with Panera Bread and Gleaners Food Bank during February by participating in the “Warm Your Soul – Nourish Those In Need” project.
Throughout February, participating Panera bakery-cafes in the Indianapolis metropolitan area are donating a portion of net proceeds from the sale of any soup in a bread bowl to Gleaners Food Bank.
February is typically the coldest month of the year, an ideal time to enjoy some warm soup and help those less fortunate. Gleaners works to secure and store food and grocery items, which are redistributed to more than 400 hunger relief programs serving Indiana’s hungry. Gleaners helps feed approximately 160,000 Hoosiers annually.
Panera Bread bakery-cafes will donate 20 cents for every soup in a bread bowl sold through Feb. 28.
“By doing something as simple as having a bowl of soup at Panera, you can help those in need,” said Courtney Rocchio, local marketing manager for Panera Bread. “Gleaners Food Bank has been a leader in hunger relief for many years, and we are excited to partner with them to help feed Indiana families.”
While the “Warm Your Soul,” program is new, Panera Bread has a long tradition of supporting hunger-relief efforts locally and across the country. Through Panera’s Day-End Dough-Nation™ unsold bakery products are packaged at the end of each day and donated to local food banks and charities.
“Panera Bread’s “Warm Your Soul - Nourish Those In Need” promotion is a wonderful and creative way to help Hoosiers in need,” says Cindy Hubert, President & CEO of Gleaners. “We are very grateful to Panera for their ongoing partnership.”
About Gleaners Food Bank - Over 160,000 Hoosiers are not hungry today because Gleaners Food Bank of Indiana provides food and critical groceries to hunger relief charities. Gleaners, a member of Feeding America (formerly America's Second Harvest), was established in 1980. Since then the food bank has distributed over a quarter billion pounds of food and critical grocery products to over 400 hunger relief programs serving Hoosiers in need in 21 central and southeastern Indiana counties. To learn more, log onto www.gleaners.org.
About Panera Bread - Panera Bread Company owns and franchises 1,421 bakery-cafes as of September 28, 2010 under the Panera Bread®, Saint Louis Bread Co.®, and Paradise Bakery & Café® names. We feature high quality, reasonably priced food in a warm, inviting, and comfortable environment. With our identity rooted in handcrafted, fresh-baked, artisan bread, we are committed to providing great tasting, quality food that people can trust. Nearly all of our bakery-cafes have a menu highlighted by antibiotic free chicken, whole grain bread, and select organic and all natural ingredients, with zero grams of artificial trans fat per serving, which provide flavorful, wholesome offerings. Our menu includes a wide variety of year-round favorites complemented by new items introduced seasonally with the goal of creating new standards in everyday food choices. In neighborhoods across this country and in Ontario, Canada, our customers enjoy our warm and welcoming environment featuring comfortable gathering areas, relaxing decor, and free internet access. Our bakery-cafes routinely donate bread and baked goods to community organizations in need. Additional information is available on the Company’s website, http://www.panerabread.com.
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